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Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine Mad. The character's face had drifted through U.S. iconography for decades (it appeared in the early 1930s on a presidential campaign postcard with the caption, "Sure I'm for Roosevelt") before being claimed by Mad editor Harvey Kurtzman in 1954 and later named by the magazine's second editor Al Feldstein in 1956.

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